Jorg Koch

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Market Research Study: The Marketing of Local TV and Radio in the United States and Germany

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Market Research Study: The Marketing of Local TV and Radio in the United States and Germany

Scholar Information

Grantee
Jorg Koch
Title
Professor
Department
Department of Business Management and Marketing
Host Institutions
Faculty
Dr. David Light
Host Department
Department of Business Administration