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Home Country South Korea Paradox is Perceived?: The Effects of Paradoxical Ad Message on Ad Comprehension Program Fulbright Visiting Scholar Program Program Country South Korea Grant Activity Type Research Discipline Business Specialization Marketing Academic Year 2011-2012 Dates January 2012 - December 2012 Flex No Scholar type Non-U.S. (Visiting) Scholar Project Title Paradox is Perceived?: The Effects of Paradoxical Ad Message on Ad Comprehension Scholar Information Grantee Ji Hye Park Title Associate Professor Institution Hankuk University of Foreign Studies Host Institutions Institution Ohio State University Faculty H. Unnava Host Department Department of Marketing and Logistics
Paradox is Perceived?: The Effects of Paradoxical Ad Message on Ad Comprehension Program Fulbright Visiting Scholar Program Program Country South Korea Grant Activity Type Research Discipline Business Specialization Marketing Academic Year 2011-2012 Dates January 2012 - December 2012 Flex No Scholar type Non-U.S. (Visiting) Scholar Project Title Paradox is Perceived?: The Effects of Paradoxical Ad Message on Ad Comprehension Scholar Information Grantee Ji Hye Park Title Associate Professor Institution Hankuk University of Foreign Studies Host Institutions Institution Ohio State University Faculty H. Unnava Host Department Department of Marketing and Logistics