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I-Ling Ling

Home Country

Determinants of the Consumer Advertising Message Comprehensive Process

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

September 2005 - June 2006

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Determinants of the Consumer Advertising Message Comprehensive Process

Scholar Information

Grantee

I-Ling Ling

Title

Associate Professor

Institution

National Chiayi University

Department

Graduate Institute of Marketing and Logistics Management

Host Institutions

Institution

University of California, Berkeley

Faculty

Dr. Priya Raghubir

Host Department

Department of Marketing