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Hung Chang Chiu

Home Country

How to Tell a Good Brand Story

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Specialization

Marketing

Academic Year

Dates

August 2010 - January 2011

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

How to Tell a Good Brand Story

Scholar Information

Grantee

Hung Chang Chiu

Title

Associate Professor

Institution

National Tsing Hua University

Host Institutions

Institution

Indiana University South Bend

Faculty

Robert H. Ducoffe

Host Department

School of Business and Economics