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George Babbes

Home Country

United States

The Pervasiveness and Impact of Conceptual Metaphor in U.S. and E.U. Advertising

Program

Fulbright U.S. Scholar Program

Program Country

Grant Activity Type

Lecturer, Research

Discipline

Specialization

Marketing

Academic Year

Dates

February 2020 - March 2020

Flex

No

Scholar type

U.S. Scholar

Award Title

9191-GR | All Disciplines

Project Title

The Pervasiveness and Impact of Conceptual Metaphor in U.S. and E.U. Advertising

Scholar Information

Grantee

George Babbes

Title

Professor

Institution

Azusa Pacific University

Department

Department of Marketing

School

School of Business and Management

Host Institutions

Institution

Athens University of Economics and Business