Home Country
United States
Marketing Strategies and Locational Success Factors of Arts and Cultural Organizations
Program
Fulbright U.S. Scholar Program
Program Country
Grant Activity Type
Lecturer, Research
Discipline
Specialization
Marketing
Academic Year
Dates
-
Flex
No
Scholar type
U.S. Scholar
Award Title
6169 | Business Administration or Economics
Project Title
Marketing Strategies and Locational Success Factors of Arts and Cultural Organizations
Scholar Information
Grantee
Christine Lai
Title
Associate Professor
Institution
Department
Department of Business
School
School of the Professions
Host Institutions
Institution