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Cheng-Hsui Chen

Home Country

Influencing Factors on the Reciprocal Effects of Brand Extension

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

September 2003 - June 2004

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Influencing Factors on the Reciprocal Effects of Brand Extension

Scholar Information

Grantee

Cheng-Hsui Chen

Title

Professor and Chair

Institution

National Yunlin University of Science and Technology

Department

Department of Business Administration

Host Institutions

Institution

University of Southern California

Faculty

Dr. C. Whan Park

Host Department

Marketing Department