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Boonthida Chinchanachokchai

Home Country

United States

Influencer marketing: A cross-cultural comparison between Portugal and the United States

Program

Fulbright U.S. Scholar Program

Program Country

Grant Activity Type

Lecturer, Research

Discipline

Specialization

International Marketing

Academic Year

Dates

March 2024 - June 2024

Flex

No

Scholar type

U.S. Scholar

Award Title

13571-PO|Fulbright Award in Marketing, Communication & Media Studies / IPL-Politécnico de Lisboa

Project Title

Influencer marketing: A cross-cultural comparison between Portugal and the United States

Scholar Information

Grantee

Boonthida Chinchanachokchai

Title

Associate Professor

Institution

University of Akron

Department

Department of Marketing

School

College of Business

Host Institutions

Institution

Polytechnic Institute of Lisbon