U.S. Scholars

Explore opportunities for U.S. citizens to go abroad with the Fulbright Scholar Program. With more than 800 awards annually to 135+ countries, find the right Fulbright for you.

U.S. Scholars

Each year roughly 850 faculty and professionals from around the world receive Fulbright Scholar awards for advanced research and university lecturing in the United States. Individual awards are available to scholars from over 100 countries.

Non-U.S. Scholars

U.S. Institutions

U.S. Higher Education institutions are instrumental to the success of the Fulbright mission. They are key allies in advancing the goal of sharing knowledge across communities, promoting mutual understanding across nations and improving lives around the world.

U.S. Institutions

Alumni

Learn how alumni can continue to stay connected and engage with the Fulbright program.

Alumni

View information on other Fulbright Programs

View information for students

Visit the Fulbright Scholar Directory to view the opportunities pursued by more than 50,000 alumni.

Search Fulbright Scholar Directory

Anita Ciunova Shuleska

Home Country

North Macedonia

MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY

Program

Fulbright Visiting Scholar Program

Program Country

North Macedonia

Grant Activity Type

Research

Discipline

Communications

Specialization

Digital Comm & Media/Multimedia

Academic Year

2023-2024

Dates

August 2023 - May 2024

Flex

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY

Scholar Information

Grantee

Anita Ciunova Shuleska

Title

Professor

Institution

Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje

Host Institutions

Institution

University of Kentucky

Faculty

Chike Anyaegbunam