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Anita Ciunova Shuleska

Home Country

North Macedonia

MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY

Program

Fulbright Visiting Scholar Program

Program Country

North Macedonia

Grant Activity Type

Research

Discipline

Communications

Specialization

Digital Comm & Media/Multimedia

Academic Year

2023-2024

Dates

August 2023 - May 2024

Flex

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY