Home Country
United States
Development of international services marketing course; assessment of services SME market entry strategies.
Program
Fulbright U.S. Scholar Program
Program Country
Grant Activity Type
Lecturer, Research
Discipline
Academic Year
Dates
-
Flex
No
Scholar type
U.S. Scholar
Project Title
Development of international services marketing course; assessment of services SME market entry strategies.
Scholar Information
Grantee
Alan Zimmerman
Title
Assistant Professor
Host Institutions
Institution