Grant
MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY
MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY